Burger Fuel at Dubai Mall

03 Aug

Burgers have gotten rather complicated in the past few years. All I could really remember was good burgers or bad burgers, but now though, the burger world has changed entirely! You have fast food burgers that are either thin or thick, and fast food burgers that try gourmet style of preparation or try to use gourmet names and types of beef patty, then comes places that specialize in making fresh burgers (like Burger Fuel) and do most of the burger making in real time and in some places, in front of you as well. Finally though, there are actual gourmet burgers that are done in a gourmet style (don’t ask, even I don’t know what they often mean), priced high and often serve a small but delicious experience. To be honest, I even feel there are more types of burgers.

I have said the word “burger” a crazy number of time in the above paragraph, but the point is, Burger Fuel is a restaurant that specializes in creating delicious combinations of ingredients (often unusual to some) used with their very well made, fresh beef or chicken patties to create a memorable burger experience… that’s what they claim. I had to find out for myself.

Me and a friend walked in, stood by their big menu signboard and while pondering on what to have, the manager had come and tried to assist in ordering. I really had no clue what to have because although the selection wasn’t that huge, I wanted to try many things. In the end, he suggested I try their special “America, Sup?” burger. Yes, that is it’s actual name.

Burger Fuel - Dining Area

It was the first time I have been to Burger Fuel in Dubai mall and I had sat on a table that was right near the entrance. I haven’t thought of its location so I didn’t realize they had a section that overlooked the mall’s ice rink. Fortunately though, the manager was quite a nice guy and he said that there was a free table right by the glass, which meant a huge view!

Burger Fuel - Mall View

I really enjoyed the view looking at the entire three stories of the mall and the ice rink.

The decor is pretty straight forward, wooden tables, leather stools or metal chairs

Burger Fuel - Table Placements

The tables didn’t have much on them, just a little tissue box. The tissues are recycled paper which does give a little green initiative, I guess.

Soon the burgers had arrived!

Burger Fuel - Served Tray

They were served on a round metal tray (Kind of matches all their metal look, chairs, walls, kitchen equipment that are visible, etc) they laid out the burgers, fries and served a small cup of garlic mayonnaise. I did like how they stamped on the paper bag what kind of burger it is, instead of just writing on it or figuring out some other way to identify them.

Burger Fuel - Doofer

This is something rather unique to Burger Fuel, something they call a Doofer. This is essentially a piece of cardboard that you fold up like this:

Burger Fuel - Doofer Put Together

and essentially you place your burger in it so it can be eaten with ease or without getting messy or some idea they have had. To me personally, it wasn’t really necessary for two very specific reasons:

The first of which is, these kinds of burgers are often messy, I mean if it isn’t messy it would actually reduce the burger experience but the point is, they are often messy and being messy it means it will drip and sauce will slide and all, I rather use a tissue or my own hands to maneuver my way around a burger than use this Doofer and still have things drip through it to my hands or worse! I appreciate the idea, and certainly is creative. The second reason I felt it wasn’t necessary is…

Burger Fuel - America Sup Special

and Secondly, do I need to really explain that it wouldn’t fit the Doofer?

So what exactly did I order? I had no clue, all I really did know was it was called “America, Sup?” and that was the most unexpected, weird name I have ever heard for a burger! What was inside though was rather yum! It had a large 1/3 Pound pure New Zealand grass fed beef patty (I am sure they fed the cow not the beef itself), two pieces of hash brown, chopped up beef bacon, Cheddar cheese and American Mustard. As for the veggies, it had lettuce and tomato.

How was it? simply put, delicious. the biggest click factor I think about always is if all the ingredients will go well together, and here it really did. It was delicious. Certainly the star was the beef patty which was one of the nicest I have ever had. It was succulent, soft, and cooked very well. It was exactly what one would expect a beef patty to be like. I loved it, and this specific America, Sup? was very nice.

The bun was rather questionable at first sight, I felt it was a tad too white perhaps, but it was really good too, soft and freshly made. Overall a really good burger experience.

The Fries were chunky, crispy and soft on the inside, very nice fries, certainly one of the really nice fat fries I have ever had. The sauce was nice but the garlic taste was slightly overpowering, but not by too much.

The Service: It was good, the manager cared to help us pick burgers at the start, inquired what we liked and suggested a few burgers based on how hungry we were. Then he suggested a better seating area and was rather kind thought. When the food was served the server had a smile on. There wasn’t much interaction with the servers or manager since it was just one tray to be served but when there was, they were kind and helpful to seek our satisfaction.

The Value: A sandwich (Flame Thrower is its name apparently) was 30 Dhs, my America, Sup? was 35 Dhs, fries were 12 Dhs and a small bottle of coke was 7 Dhs bringing the total bill to 84 Dhs. I think this is pretty decent value for freshly made burgers using high quality beef and ingredients.

The Place:      6  / 10
The Service:  6.5 / 10
The Food:     7.5 / 10

Overall: 6.7 / 10

I would recommend Burger Fuel as it is one of the nicest burgers that are freshly made using good ingredients and in creative combinations. So it turns out they are as good as they claim!


Posted by on August 3, 2013 in Dine In


2 responses to “Burger Fuel at Dubai Mall

  1. Anshul Purohit

    August 6, 2013 at 8:55 pm

    Hi Ihab! When the marketing slogan of Burger Fuel states that “life is too short to eat bad burgers”, they are true to their strategy when they dish out such amazing delectable burgers. With this brand, at least I can challenge people’s perception that burgers are not always unhealthy.
    Thank you for capturing the true taste of the franchise through your words. It anyway has its own set of fans but I hope your review brings in more fan base diners for this brand.
    Keep up the good work

    • Ihab

      August 6, 2013 at 9:06 pm

      thanks for the comments. I appreciate the support!


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